‘Game, Play and the Emerging Ludo Mix’

Media mix (wasei-eigo, メディアミックス or ‘media mikkusu’) bears a particular meaning in Japanese popular culture originating from anime production and consumption in the 1960s. Similarly to cross-media, media convergence, and transmediality, it refers to ways of presenting, representing, and sharing content on different platforms and media allowing dynamic communication between them. Media mix is best seen as a commercial approach as it was conceived to improve advertising strategies through heavy reliance on characters. Of particular importance for media mix are Intellectual Properties that link together various media products and entertainment services across technologies and platforms from TV to toys and game arcades. Its anime origins also bring along a range of analogue formats and outlets as parts of media mix. Conventionally, digital games are seen as one of these possible outlets.

In DiGRA 2019, we invite contributors to consider the possibility of ‘ludo mix’ where games and play increasingly occupy the focal point of such a diversified distribution and consumption model. Ludo mixes may include several versions of a game or several different games together with other content thus resulting in novel media ecologies, business models, and development and consumption cultures.

Papers are invited to the following eight tracks

Games spectatorship

live events, LAN publics, esports spectatorship ecosystems, livestreaming and broadcasting practices, LetsPlays, player micro-celebrity cultures, research methods, non-player viewership, game design/platforms and audience, diversity and watching/playing, infrastructure and materialities of spectatorship, learning practices through watching

Games business

game production, development cultures, design practices, monetization, funding, marketing, brands, merchandise, ancillary products, co-production, creative industries

Philosophy and critique

analyzing across platforms and formats, close readings, ontologies and frameworks, historical studies, philosophical explorations, literary analysis

IP, law and games

humanities-­informed approaches to legal aspects of making, selling, marketing, purchasing, consuming and co-creating games

Making sense of play and players

everyday play in the media mix, ethnography and microethnography, analytics, lived game cultures, ludic subjectivities, player-generated content, fans, virtual / actual domains of play, diverse players, demographics, humans and nonhumans in play

Computer games and artistic expression

ludo mix for art games and game art, computer games and playable media as means of artistic expression: case studies, theoretical and practical descriptions, designs, reflections, and evaluations

Serious games

applied games, learning in and around games, designing learning, knowledge gained through digital game play, serious game development and production

Doing games research

practices and methods of research, publication and teaching, regional practices and research cultures, institutional practices, games design research

Important Dates

Submission opens: December 5, 2018

Final submission deadline (Full Papers, Abstracts, Panels, and Doctoral Consortium):February 5, 2019 February 12, 2019 (extended) 

Acceptance/rejection notification (Full Papers, Abstracts, Panels, and Doctoral Consortium): March 18,  2019 (UTC -1200) 

Final submission deadline (Workshops): April 8, 2019

Acceptance/rejection notification (Workshops): April 22, 2019

Early bird registration: April 30, 2019

Reviewed and rewritten (camera ready) papers and updated abstracts/panels final deadline: May 28, 2019

Conference dates: August 6-10, 2019